Tag results for "dtc"
- Visible Leans On Its Site, Not Media, To ConvertAs brands contemplate a post-cookie future, many rely on their own si ...
- Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience"Retta is a great fit for the brand as she is ...
- The In-Box Renaissance: Purple, RentPath Prepare For Email's Next Star TurnEmail is 50 years old this year. Its resilience is so famili ...
- Buying Rocksbox, Signet Moves Into Jewelry RentalSignet, the parent company of such mall stalwarts as Zale's, Kay a ...
- Grove Collaborative Intensifies Its Fight Against PlasticLast year, Grove introduced the third-party Plastic Working Group, working with ...
- Harry's, Astor Place Hair In Bid To Boost Local BarbersBesides supplying New York barber shop with Harry's products, D2C brand ...
- The Simple 4th Ave. Market Equation: Don't "Leverage" Community -- Invest In It4th Ave. Market is a two-year-old D2C grounded in a century-old traditi ...
- Consumers Respond to D2C Birth ControlThe characters featured in the tongue-in-cheek commercial represent the real-life drawbacks ...
- SmileDirect Aligns Brand/Performance Mix With Every Video ScreenSmileDirect has a lot of explaining to do. The maverick D2C smi ...
- Constellation Brands Expands Into OmnichannelConstellation Brands, wholesaler of beer and wine brands, is using DTC tacti ...
- Uber Touts Its COVID-19 EffortsUnderserved and vulnerable communities are facing transportation barriers that deny them fa ...
- Fast-Growing Streamers' 'Reach' Levels Competitive With Big-Time TV Sports LeaguesAs some streaming TV platforms' "reach" levels near broadcast/cable TV network number ...
- Listrak Joins Adobe Exchange Partner ProgramThe arrangement will help marketers send triggered emails and track metrics, t ...
- Brands Demonstrate Performance Marketing In Super Bowl LV AdsThe best ads must generate revenue and have a clear call ...
- Helix: A D2C Uncovers the ROI of CRM and LTVHelix Sleep has refocused a lot of the data-driven strategy to L ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable ModelAlex Reed, co-founder and CMO of D2C cleaning product brand Truman's, ...
- Marketing All-Star: Claudine PatelFollowing a year of ultimate disruption, MediaPost is recognizing Claudine Patel ...
- Urban Skin Rx And The Teachable Moments Of 2020It has been a wild ride this year for skincare maker Urb ...
- Purple's AlchemyHow many mattress brands can the world support? That is a perenni ...
- Group Nine Launches Performance-Marketing Solution For D2C BrandsG9 Direct lets direct-response advertisers buy social-media ads from the accounts ...
- Six Ways Email Can Help Drive D2C SalesEmail is an essential tool for DTC businesses, helping them to dri ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce DivisionNamed Harte Hanks' managing director to lead its new D2C ecommerce divisio ...
- D2C Brands' 1H TV Ad Impressions Up 14%, Despite 3% Ad Spend DecreaseNearly 25% of all first-half D2C ad impressions on TV came fr ...
- Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right TimeThe pandemic has been good to some companies, including one that sel ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct ResponseDirect-response advertising made up 54% of podcast advertising in 2019 -- ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand BuildingWhen P&G acquired the all-natural deodorant brand Native in 2017, it s ...
- Ro Learns To Sell Telehealth By Not Selling TelehealthIt is hard to imagine a category more relevant to consumers duri ...
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- Search, Ecommerce Could Save Retail During CoronaviruseMarketer expects the percentage of U.S. consumers age 65+ buying online, n ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
