Tag results for "dtc"
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand BuildingWhen P&G acquired the all-natural deodorant brand Native in 2017, it saw ...
- Ro Learns To Sell Telehealth By Not Selling TelehealthIt is hard to imagine a category more relevant to consumers during ...
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ad ...
- Search, Ecommerce Could Save Retail During CoronaviruseMarketer expects the percentage of U.S. consumers age 65+ buying online, not ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'Purple began forming "cross-publisher relationships" to make media buys that include affiliate, ...
- GroupM: DTC Sector Growth Is SlowingAfter studying an assortment of larger DTC businesses, GroupM estimates the market ...
- Mobile Gamers Prefer To Shop Directly From A BrandThe majority of mobile gamers would rather shop directly from a brand ...
- Case Study: Bloomscape Creates Conversations With Content"Put yourself in the customer's shoes and consider the roadblocks, pain points, ...
- Big Brands, Online Startups Share Retail ShelvesAmerica’s love affair with online shopping shows no signs of cooling off. ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps UpData released Thursday suggests consumers increasingly click on affiliate links as automation ...
- Bloomscape Creates Two-way Conversations With Content"Put yourself in the customer's shoes and consider the roadblocks, pain points, ...
- ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure MandateThe ANA and pharmaceutical companies write that the HHS rule amounts to ...
- D2C Issues A Creative Wakeup Call -- Can You Hear It?More than most retail brands, D2C brands rely on connecting with people ...
- Haven Life Banks On Partnership With Amazon's FireTVNearly all of its prospect audience is matched to Amazon's, giving it ...
- Hubble Contacts Even Sells Its Competitors' BrandsDan Rosen, Marketing Ad Creative Director, said the company did so to ...
- The 168-Year-Old DTC StartupThe move to 1:1 marketing has paid off for Haven Life, which ...
- Amazon Goes After Stitch FixIt just announced Personal Shopper by Prime Wardrobe -- which, like Stitch ...
- Why Christmas Crunch For D2C TV Buyers Really Comes in AugustHere's what first-time TV buyers need to know -- whether goal is ...
- McLaren Automotive Launches Eyewear CollectionMcLaren designers worked with French optical specialist L'Amy Group to create the ...
- ANA Sues Over Drug Price Disclosure Mandate"Far from promoting transparency and improved decision-making, therefore, the rule would instead ...
- D2C Advertisers See Sharply Higher TV Ad SpendingSome 125 companies have increased spending by 60% ($1.4 billion) in 2018 ...
- New DTC Platforms Working Out Key Content IssuesSelling TV shows to other competitive networks, stations and platforms is about ...
- 'The Spruce,' KILZ Launch D2C Paint Collection With Amazon'The Spruce,' which counts nearly 30 million monthly visitors, worked with KILZ ...
- Hubble Contacts Doubts Younger Consumers Want VoiceHubble Contacts co-founder Jesse Horwitz is skeptical about digital voice. "The younger ...
- Hershey Thinks Like A DTC, Acts Like A CPGHershey has an audience strategy that is data- and customer-first. As Ashlee ...
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data SummitMALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, ...
- Fox Does Not See 'Meaningful' Direct-To-Consumer OpportunityFox's strategy is in stark contrast to many competitors. It does not ...
- Think Like a DTC, Act Like a CPGAs you might expect, Hershey has a sweet spot within its audience ...
- Thrive Market Searches For Lifetime Value"Search helps us because of our positioning. Paid shopping makes perfect sense. ...
- Parachute Launches First TV CampaignTV "allows us to convey the tactile quality of the product as ...
