Tag results for "dtc"
- ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure MandateThe ANA and pharmaceutical companies write that the HHS rule amounts to ...
- D2C Issues A Creative Wakeup Call -- Can You Hear It?More than most retail brands, D2C brands rely on connecting with people ...
- Haven Life Banks On Partnership With Amazon's FireTVNearly all of its prospect audience is matched to Amazon's, giving it ...
- Hubble Contacts Even Sells Its Competitors' BrandsDan Rosen, Marketing Ad Creative Director, said the company did so to ...
- The 168-Year-Old DTC StartupThe move to 1:1 marketing has paid off for Haven Life, which ...
- Amazon Goes After Stitch FixIt just announced Personal Shopper by Prime Wardrobe -- which, like Stitch ...
- Why Christmas Crunch For D2C TV Buyers Really Comes in AugustHere's what first-time TV buyers need to know -- whether goal is ...
- McLaren Automotive Launches Eyewear CollectionMcLaren designers worked with French optical specialist L'Amy Group to create the ...
- ANA Sues Over Drug Price Disclosure Mandate"Far from promoting transparency and improved decision-making, therefore, the rule would instead ...
- D2C Advertisers See Sharply Higher TV Ad SpendingSome 125 companies have increased spending by 60% ($1.4 billion) in 2018 ...
- New DTC Platforms Working Out Key Content IssuesSelling TV shows to other competitive networks, stations and platforms is about ...
- 'The Spruce,' KILZ Launch D2C Paint Collection With Amazon'The Spruce,' which counts nearly 30 million monthly visitors, worked with KILZ ...
- Hubble Contacts Doubts Younger Consumers Want VoiceHubble Contacts co-founder Jesse Horwitz is skeptical about digital voice. "The younger ...
- Hershey Thinks Like A DTC, Acts Like A CPGHershey has an audience strategy that is data- and customer-first. As Ashlee ...
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data SummitMALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, ...
- Fox Does Not See 'Meaningful' Direct-To-Consumer OpportunityFox's strategy is in stark contrast to many competitors. It does not ...
- Think Like a DTC, Act Like a CPGAs you might expect, Hershey has a sweet spot within its audience ...
- Thrive Market Searches For Lifetime Value"Search helps us because of our positioning. Paid shopping makes perfect sense. ...
- Parachute Launches First TV CampaignTV "allows us to convey the tactile quality of the product as ...
- Discovery's Streaming Strategy Takes ShapeWhile competitors Disney and WarnerMedia plan their own branded streaming services, Discovery ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social MediaDTC consumers spend 13 hours per week watching live or on-demand streaming ...
- Disney Projected To Incur $4 Billion In OTT Losses By 2023, But Sees Subscriber GainsFor the most current year, Hulu is forecast to lose $1.7 billion, ...
- Rent The Runway, Newbie Unicorn, Targets Girls In Fashion ExpansionRTR Kids is scheduled to begin April 16, initially offering girls' duds ...
- Google, Facebook Ads For DTC Retail Brands Drive Less Site Traffic Than Radio, TVBrands looking to drive site traffic for direct-to-consumer retail brands should begin ...
- Discovery Plans Natural-History Streaming Service Following BBC DealThe streaming service is targeting a 2020 launch. The 10-year content partnership ...
- GroupM Finds D2C Brands Lag Broader Economic Growth, Big Marketers Continue To Dominate -- For NowFor all the talk about direct-to-consumer brand marketing disrupting the industry, GroupM ...
- NBCU Drives 'Shop With Golf' With Golf ChannelTargeting affluent TV golf viewers, NBCU is starting an ecommerce market for ...
- DTC Brands: No Longer Just A Cool Story And PurposeDirect-to-Consumer brands and retailers are a perfect match and need each other ...
- Kraft Heinz Partners With Fresh-Oriented Online Grocer FarmsteadThe beleaguered CPG giant is expanding DTC via the hip, growing ecommerce ...
- Building The Coppola Brand ExperienceOne of Francis Ford Coppola Winery's chief acquisition channels is a rewards ...
