Tag results for "dtc"
- Marketing All-Star: Claudine PatelFollowing a year of ultimate disruption, MediaPost is recognizing Claudine Patel ...
- Urban Skin Rx And The Teachable Moments Of 2020It has been a wild ride this year for skincare maker Urb ...
- Purple's AlchemyHow many mattress brands can the world support? That is a perenni ...
- Group Nine Launches Performance-Marketing Solution For D2C BrandsG9 Direct lets direct-response advertisers buy social-media ads from the accounts ...
- Six Ways Email Can Help Drive D2C SalesEmail is an essential tool for DTC businesses, helping them to dri ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce DivisionNamed Harte Hanks' managing director to lead its new D2C ecommerce divisio ...
- D2C Brands' 1H TV Ad Impressions Up 14%, Despite 3% Ad Spend DecreaseNearly 25% of all first-half D2C ad impressions on TV came fr ...
- Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right TimeThe pandemic has been good to some companies, including one that sel ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct ResponseDirect-response advertising made up 54% of podcast advertising in 2019 -- ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand BuildingWhen P&G acquired the all-natural deodorant brand Native in 2017, it s ...
- Ro Learns To Sell Telehealth By Not Selling TelehealthIt is hard to imagine a category more relevant to consumers duri ...
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- Search, Ecommerce Could Save Retail During CoronaviruseMarketer expects the percentage of U.S. consumers age 65+ buying online, n ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- GroupM: DTC Sector Growth Is SlowingAfter studying an assortment of larger DTC businesses, GroupM estimates the mark ...
- Mobile Gamers Prefer To Shop Directly From A BrandThe majority of mobile gamers would rather shop directly from a bra ...
- Case Study: Bloomscape Creates Conversations With Content"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Big Brands, Online Startups Share Retail ShelvesAmerica’s love affair with online shopping shows no signs of cooling of ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps UpData released Thursday suggests consumers increasingly click on affiliate links as automati ...
- Bloomscape Creates Two-way Conversations With Content"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure MandateThe ANA and pharmaceutical companies write that the HHS rule amounts ...
- D2C Issues A Creative Wakeup Call -- Can You Hear It?More than most retail brands, D2C brands rely on connecting with peop ...
- Haven Life Banks On Partnership With Amazon's FireTVNearly all of its prospect audience is matched to Amazon's, giving ...
- Hubble Contacts Even Sells Its Competitors' BrandsDan Rosen, Marketing Ad Creative Director, said the company did so ...
- The 168-Year-Old DTC StartupThe move to 1:1 marketing has paid off for Haven Life, whi ...
- Amazon Goes After Stitch FixIt just announced Personal Shopper by Prime Wardrobe -- which, like Stit ...
- Why Christmas Crunch For D2C TV Buyers Really Comes in AugustHere's what first-time TV buyers need to know -- whether goal ...
- McLaren Automotive Launches Eyewear CollectionMcLaren designers worked with French optical specialist L'Amy Group to create t ...
- ANA Sues Over Drug Price Disclosure Mandate"Far from promoting transparency and improved decision-making, therefore, the rule would inste ...
- D2C Advertisers See Sharply Higher TV Ad SpendingSome 125 companies have increased spending by 60% ($1.4 billion) in 20 ...
