• by Steve Smith , Staff Writer @popeyesm, February 25, 2022

If you are going to sell T-shirts at $60 price points, you'd better think differently about casual apparel and even retail experiences. The DwC apparel brand Goodlife has a handful of physical retail outlets that it is leveraging in innovative ways.
At last week’s Retail Brand Insider Summit, Director of Growth Jesse Miller shared how the brand has learned to prioritize traditional retail as a long-term customer acquisition tool rather than a short-term profit center. The company has been remarkably effective at converting not only in-store buyers, but also many non-purchasing browsers, into digital customers. And by putting LTV as a core metric, the marketing approach is taking pages from some unlikely product categories like CPGs. $60 T-Shirts as CPGs? Yup.