Behind the Scenes with Jessica Kogan
Vintage Wine Estates' Jessica Kogan talks about her "why not" attitude, how the internet transformed her career, and her unconventional path to the wine industry.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“Women stay in roles way too long because they think that they are not capable. They begin to believe what is being said, and it's unfortunate.” Jessica Kogan wants women to tune out the naysayers and believe in themselves. The Vintage Wine Estates’ chief growth & experience officer believes we’re not limited to one path, and that we need to stay open to opportunities and be brave enough to take them. In this episode of Brand Insider: BTS, Jessica shares her own past frustrations and when she needed to move on. We’ll also hear about her love for the internet, champagne, and the east coaster’s extensive search for a good bagel in California. Spoiler alert… she found one! You can watch the entire conversation here: