• Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
    In what could be one of the greatest returns on advertising investment this year, Walt Disney Co. has spent $13.6 million on ads promoting this …
  • Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
    Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates released …
  • 420 Reasons To Target Cannabis Users Vs. CBD Users
    "People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" is dominant among people who use the hemp derivative CBD for health and …
  • In Game Of Thrones, The Women Rule
    It's the most successful series on premium cable since "The Sopranos." Its eighth and final season, eagerly awaited by its legion of fans, just got …
  • Billboard Inventory Soars 31% En Route To Coachella
    Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped 31% …
  • Pew Finds Social Media Use Among Adults Essentially Unchanged: Benchmarks Reddit, WhatsApp Too
    Overall use of social media by U.S. adults has remained essentially unchanged in 2019, even for Facebook, according to the most recent survey conducted by …
  • Snapchat Growth Downgraded: Will Lose Users, Share Of Social Media
    eMarketer's digital media statsmasters have lowered their user growth estimates for Snapchat, projecting that its U.S. monthly users will decline 2.8% to 77.5 million this …
  • Correction: 'Cord-Nevers' 12% Of U.S., Not One Third
    The headline of a story ("'Cord-Nevers' Approaching One Third Of U.S. Population") in the April 9 edition of "Research Intelligencer" incorrectly stated that so-called "cord-nevers" …
  • 'Cord-Nevers' Expand To 12% Of U.S. Population
    The number of Americans deemed "cord-nevers" who have never subscribed to a traditional TV service grew 9% over the past two years to 31 million …
  • The Next Big Ad Category May Be Media Itself
    The next big battle for consumer time and pocketbooks may well emerge as one of the media industry's most competitive: streaming services. In recent weeks, …
« Previous Entries