Billboard Inventory Soars 31% En Route To Coachella

Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped 31% vs. the rest of the year -- and 14.2% vs. April 2018 -- according to a unique data visualization created by digital, self-serve out-of-home media-buying …

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