Transparency In Programmatic Marketplaces Starts With Data: ANA
- by Robert Williams , June 19, 2023
Marketers are putting more of their media buying
into automated channels, including online exchanges where they bid for advertising placements. These transactions can be murky, driving calls for greater transparency into the marketplace to help
advertisers make their campaigns more effective and cost-efficient.
A major impediment to that transparency is …
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