by Robert Williams on Jun 16, 5:27 PM
Marketers see many ways to use the technology behind ChatGPT.
by Robert Williams on Jun 15, 4:45 PM
The biggest impediments to job satisfaction tended to be poor communication from executive management and lack of opportunities for advancement.
by Robert Williams on Jun 14, 5:44 PM
Beverage brands such as Pepsi and Sprite showed the greatest resilience with rising values.
by Robert Williams on Jun 13, 3:17 PM
The popularity of connected TVs is helping to drive viewership growth, with about half of U.S. adults watching streamed content daily.
by Robert Williams on Jun 12, 5:25 PM
Three quarters of Netflix users ages 18-24 said they're very or somewhat likely to lose access to the streaming service.
by Robert Williams on Jun 9, 2:33 PM
While AI can be a powerful tool, marketers must be mindful that the quality of data inputs greatly affects artificial intelligence's results.
by Robert Williams on Jun 8, 4:12 PM
There's a big difference between how people feel about ad targeting based on sexual and gender identity, and about celebrating inclusion.
by Robert Williams on Jun 7, 4:28 PM
Broadcasters in the top local TV markets delivered as many as 12 times the ad impressions as streaming platforms did, the TVB said.
by Robert Williams on Jun 7, 1:58 PM
Marketers seeking to reach boomers in different DMAs should also consider migration patterns among generations.
by Robert Williams on Jun 5, 3:17 PM
Amid economic uncertainties, almost all parents said they research products and prices before they begin back-to-school shopping.