U.S. Ad Market Expands 10% In July, Digital Continues To Be The Beneficiary

The national advertising marketplace in the U.S. expanded 10% in July, thanks largely to growth in key categories, such as automotive, pharma and fast-food restaurants, according to estimates released today from Standard Media Index.

The main media beneficiary remains digital, which grew 17% vs. July 2017.

The linear TV advertising marketplace edged up 3% and out-of-home ad spending posted a modest 1% gain, but radio was flat and print ad demand fell 18% year-over-year.

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