The national advertising
marketplace in the U.S. expanded 10% in July, thanks largely to growth in key categories, such as automotive, pharma and fast-food restaurants, according to estimates released today from Standard
The main media beneficiary remains digital, which grew 17% vs. July 2017.
The linear TV advertising marketplace edged up 3% and out-of-home ad spending posted a modest 1%
gain, but radio was flat and print ad demand fell 18% year-over-year.