Does Pre-Season Buzz Really Matter?

Prior to the pandemic-delayed 2020-21 TV season, I released an annual report examining the impact of pre-season buzz on new TV shows.

Each time my conclusion has been the same: despite some notable exceptions, there is no correlation between the level of pre-season buzz a show receives and whether it …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications