Tag results for "upfront"
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On RiseNearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- COVID Was Year's Biggest Story In TV And Everywhere ElseThe pandemic and its consequences were deeply felt in the TV indust ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?Analogies between TV ad and food buying: Suppose you decided to hi ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back ScenariosNew AVODs (ad-supported streamers) may offer a new place for networks ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFrontsWith the traditional upfront system in disarray and advertisers clamoring for tru ...
- With Upfront Fallout, Questions About Connected TV, Cancellations RemainThe TV ad upfront market for the 2020-2021 TV season has tak ...
- NBCU Completes Upfront, Sees Q3 Ad Revenues DeclineNBCU has completed its upfront, with "strong volume commitments and higher prici ...
- Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For CancellationsFollowing what could be the most uncertain and protracted network upfront ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV SetsYouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratin ...
- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $Even with advertising remaining "strong" since the movie theater industry's restart, Nation ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not TimingOn the heels of recent news that apex TV advertiser Procter &am ...
- The End Of The Upfront --- At Last!The only reason the upfronts take place when they do is becau ...
- TV Upfront Disruption To Come: P&G Says Enough FOMOP&G, among the biggest TV advertisers, wants to switch gears: possibly ...
- Time To Heed P&G's Call To Fundamentally Change TV Ad Buying?P&G's Mark Pritchard dropped a bombshell, saying the company did the ...
- Comcast Sees Better TV Ad Market For NBCU, Peacock Now At 15 Million SubscribersNBCU is seeing stronger national TV scatter advertising for its traditional ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'"We're feeling great about where things are shaping out both on volu ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?TV networks are slowly announcing start dates for big prime-time shows, whi ...
- Upfront Deals May Not Be Sealed Until Q4TV networks are hoping for flat pricing. Attention is focused on t ...
- How To Make Linear TV More Valuable, Not LessAs media transitions away from a human labor force selling mass audienc ...
- Conde Nast Announces Cookie-Less Targeting Solution, New Video and Audio Products At Health UpfrontThe company introduced a new CitizenNet cookie-less solution called Obsidian that us ...
- Poll: Expect Big Upfront Changes, OTT Bundling In FutureShifting budgets, flexibility and buying more near-term scatter are major concerns f ...
- NBC Prime-Time Upfront Hit With Protest PreemptionsA handful of large TV station groups have decided that their N ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind EffortOneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...
- Average Media Planning Time Falls By 45%, Pre-/-Post PandemicIn what could be an anathema for the 2020-21 upfront and oth ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV MeasureNielsen has reversed its decision on out-of-home viewing and will go ahe ...
- U.S. Ad Market Drops 31% In May, Third Consecutive Monthly DeclineThe U.S. ad market had another steep decline in May, falling 3 ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibili ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual BrandcastYouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewer ...
- COVID-19 Isn't Easy To Contain: TV Industry Is In For A Bumpy RideCOVID-19 doesn't care about your upfront market client issues or whether business ...
- Vice Media Group Expands News Globally, Urges Advertisers To Reassess Keyword BlockingThe 'Vice World News' brand will produce hundreds of hours of internation ...
