Tag results for "upfront"
- Nielsen's Addressable TV Test Adds TV Network GroupsExpanding an addressable TV platform beta test, Nielsen has added major TV ...
- National TV Ad Revenue Slips Over A Two-Year PeriodLinear TV networks' national tv advertising continues to slip in the wake ...
- WarnerMedia, Xandr To Hold Joint Upfront In 2020The two AT&T units describe the move as a logical one reflecting ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New PublishersThe Ad Council has formed a partnership with NYIAX, an upfront marketplace ...
- How TV, Digital Media Should Prep For The Next Economic DownturnThe so-called "Great Recession" between December 2007 and June 2009 hit the ...
- Trump Vs. Messing: All-New Battle Of The Network Stars!Trump's recent fixation on Debra Messing has to do with her own ...
- Late Summer, And A TV Blogger's Thoughts Turn To FallSo many of the new shows the networks teased last May at ...
- Who Cares About TV Cord-Cutting? Advanced Ads, Digital Sales DeliverWhat was once a pay TV market of 101 million subscribers in ...
- CBS Delivers Impressive Q2 Revenue, With Ad Revenues 7% HigherThe bulk of CBS' overall revenue hike came from content/distribution revenue and ...
- Fox Regains Most Expensive Prime-Time CPM StatusWith an average upfront prime-time CPM of $43.40, Fox is the priciest ...
- Disney Closes Upfront Ad Business, Up 5% in VolumeDisney advertising sales completed its networks upfront deals with CPMs prices growing ...
- Viacom Upfront: Double-Digit Percentage CPMs, But Volume FlatViacom maintained upfront dollar volume across its networks/platforms by "doubling" media agency ...
- NBCU's Upfront Hits $7B, Digital Up 50%For its prime-time programming on the NBC Television Network, the network posted ...
- Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM GainsFox is said to have scored solid results -- mostly due to ...
- WarnerMedia Completes Upfront With Double-Digit CPM HikesWarnerMedia, which includes all Turner ad-supported networks, also saw increases in VOD ...
- TV Ad Spend Up 2% In May, Supports Strong UpfrontMay was particularly strong in national TV ad dollars. Average weekly ad ...
- Hallmark Networks Upfront Records Double-Digit Rises In CPMs, DollarsCrown Media, Hallmark's parent company, reported upfront ad business across many categories, ...
- CBS Completes Upfront, Estimates Prime-Time Revenues Could Hit $2.7 BillionCBS saw 3% to 5% revenue gains for its prime-time programming, and ...
- Upfront, Scatter Sales Mostly Flat Heading Into 2019-20 MarketplaceUpfront-placed ad revenue for most of the last TV season was at ...
- A Proposal To Change TV's Upfront For The BetterIs there a way for brands to break free of the restrictive ...
- A Proposal To Change TV's Upfront For The BetterCan brands break free of the restrictive effects of corporate upfront time-buying, ...
- D2C Advertisers See Sharply Higher TV Ad SpendingSome 125 companies have increased spending by 60% ($1.4 billion) in 2018 ...
- Updated: First 4 Months Signals Mixed 2019 Ad Market, Question Marks For Upfront DemandMarket share winners and losers have begun emerging during the first four ...
- CW Wraps Up Upfront With Modest Volume, But Double-Digit CPM GainsMedia execs estimate the CW's upfront dollar volume rose to $580 to ...
- Why China's Tencent Is About To Leapfrog The CompetitionThe Tencent marketing platform is driving lighting-fast brand creation and business growth. ...
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand DemandGrowing D2C brands are willing to pay near full CPM prices for ...
- This Will Be A Sellers' UpfrontWhy? Demand exceeds supply, and supply is fundamentally underpriced compared to alternati ...
- Is The Upfront's Future Mostly Digital?In a few years, the digital video marketplace could be on par ...
- Streaming Video Invades The TV UpfrontConsumers are embracing streaming video, and this year's upfront presentations set the ...
- Amazon Prime Video Hijacks Upfront Attention With 'Marvelous' Food TruckOutside the upfront locations across NYC, a Carnegie Deli-themed food truck -- ...
