Tag results for "upfront"
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad FormatThe FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative CurrencyWarner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- Tubi To Hold Pre-Upfront Event For AdvertisersTubi may tout having reached a 1% share of U.S. streaming/TV usag ...
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad BusinessesHow can we resolve local TV stations' "core" advertising challenges? How abo ...
- Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate CurrenciesEconomic uncertainty has made investment flexibility and ROI bigger priorities than eve ...
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront DealsAdvertiser Perceptions projects "upfront spending will be softer in 2023." Just 4 ...
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?The downside when you want to lift or increase pricing more th ...
- Fox Sets Live Upfront Presentation For May 15Fox will showcase its "full portfolio" of sports, entertainment, news and streami ...
- In The Imperfect Upfront Race, Time To Move To Front Of The PackEven with ever more scarce linear impressions, brand marketers are still focus ...
- 'Where's Disney?'That's what a veteran source asked when we reported that OpenAP form ...
- TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?A broad view of recent industry initiatives to create standards for audien ...
- Media Agency Holding Company of the Year: GroupMThis most likely is the most anticlimactic Agency of The Year awa ...
- Supplier of the Year: NBCUniversalNBCU saw an opportunity for an inflection point in 2022 and execut ...
- Despite Cost-Cutting, AMC Networks To Have Live, In-Person UpfrontAMC Networks will offer a live, in-person upfront presentation on April 1 ...
- Netflix's Upfront Week Presentation Looks To Boost Ad Business, Takes CBS's PlaceIn a further move to compete with linear TV, Netflix will ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic ConcernsAmidst looming economic concerns, total TV advertising for 2023 is expected ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'Major TV network-based media companies, working with OpenAP, are starting up ...
- Cashing In With Netflix's 'Basic With Ads': Who Is Out?TV and movie creators may look to cash in a bigger w ...
- National TV Ad Spend Trims Losses, Down 2% For NovemberAlthough the NFL and college football brought in a collective $1.1 billi ...
- Upfront TV Presentations Facing Weak Engagement And ROI - Should They Be Cancelled?Are the sometimes entertaining TV upfront events now a cancelled TV serie ...
- Stodgy Carnegie Hall Is No Place For A 21st-Century Content CompanyOpened 131 years ago in 1891, Carnegie Hall is a 19th-century rel ...
- Paramount Global Scraps Long-Time Carnegie Hall Upfront EventParamount Global is making a dramatic move this year in abandoning i ...
- Q4 Scatter Pacing Down 39%The difference between upfront and scatter market TV-placed media in the peri ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk RatingsE.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- Paramount's Chopra: Ad Market Weak, But Not Worse Than During Pandemic"There are some who have suggested that the current environment is wor ...
- Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In UpfrontMore than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and Sta ...
- Vizio Overdelivers Smart TV Ad Revenue Amid 'Challenging Environment': AnalystSmart TV platform revenue at Vizio Holding Co. grew 49% to $1 ...
- National TV Ad Spend Flat For September -- Ending Monthly DeclinesPositive news came with September reversing a general monthly decline that beg ...
- Vizio Ads Pulls In $200M In Upfront TV CommitmentsVizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
