- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- COVID Was Year's Biggest Story In TV And Everywhere Else
TVBlog, Adam Buckman - Tuesday, December 29, 2020
The pandemic and its consequences were deeply felt in the TV indust ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Media Insider, Dave Morgan - Thursday, December 24, 2020
Analogies between TV ad and food buying: Suppose you decided to hi ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back Scenarios
Television News Daily, Wayne Friedman - Friday, December 18, 2020
New AVODs (ad-supported streamers) may offer a new place for networks ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFronts
Digital News Daily, Karlene Lukovitz - Thursday, December 10, 2020
With the traditional upfront system in disarray and advertisers clamoring for tru ...
- With Upfront Fallout, Questions About Connected TV, Cancellations Remain
TV Watch, Wayne Friedman - Tuesday, November 10, 2020
The TV ad upfront market for the 2020-2021 TV season has tak ...
- NBCU Completes Upfront, Sees Q3 Ad Revenues Decline
Television News Daily, Wayne Friedman - Thursday, October 29, 2020
NBCU has completed its upfront, with "strong volume commitments and higher prici ...
- Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For Cancellations
Research Intelligencer, Joe Mandese - Thursday, October 29, 2020
Following what could be the most uncertain and protracted network upfront ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratin ...
- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $
MediaDailyNews, Wayne Friedman - Monday, October 12, 2020
Even with advertising remaining "strong" since the movie theater industry's restart, Nation ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not Timing
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
On the heels of recent news that apex TV advertiser Procter &am ...
- The End Of The Upfront --- At Last!
Media Insider, Maarten Albarda - Friday, October 2, 2020
The only reason the upfronts take place when they do is becau ...
- TV Upfront Disruption To Come: P&G Says Enough FOMO
TV Watch, Wayne Friedman - Friday, September 25, 2020
P&G, among the biggest TV advertisers, wants to switch gears: possibly ...
- Time To Heed P&G's Call To Fundamentally Change TV Ad Buying?
Media Insider, Dave Morgan - Thursday, September 24, 2020
P&G's Mark Pritchard dropped a bombshell, saying the company did the ...
- Comcast Sees Better TV Ad Market For NBCU, Peacock Now At 15 Million Subscribers
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
NBCU is seeing stronger national TV scatter advertising for its traditional ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
"We're feeling great about where things are shaping out both on volu ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?
Television News Daily, Wayne Friedman - Friday, August 28, 2020
TV networks are slowly announcing start dates for big prime-time shows, whi ...
- Upfront Deals May Not Be Sealed Until Q4
TV Watch, Wayne Friedman - Monday, August 31, 2020
TV networks are hoping for flat pricing. Attention is focused on t ...
- How To Make Linear TV More Valuable, Not Less
Television News Daily, Debbie Reichig - Tuesday, August 11, 2020
As media transitions away from a human labor force selling mass audienc ...
- Conde Nast Announces Cookie-Less Targeting Solution, New Video and Audio Products At Health Upfront
Publishers Daily, Melynda Fuller - Thursday, July 23, 2020
The company introduced a new CitizenNet cookie-less solution called Obsidian that us ...
- Poll: Expect Big Upfront Changes, OTT Bundling In Future
TV Watch, Wayne Friedman - Friday, July 17, 2020
Shifting budgets, flexibility and buying more near-term scatter are major concerns f ...
- NBC Prime-Time Upfront Hit With Protest Preemptions
TVBlog, Adam Buckman - Thursday, July 16, 2020
A handful of large TV station groups have decided that their N ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...
- Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2020
In what could be an anathema for the 2020-21 upfront and oth ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Nielsen has reversed its decision on out-of-home viewing and will go ahe ...
- U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
The U.S. ad market had another steep decline in May, falling 3 ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibili ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewer ...
- COVID-19 Isn't Easy To Contain: TV Industry Is In For A Bumpy Ride
TV Watch, Wayne Friedman - Friday, June 26, 2020
COVID-19 doesn't care about your upfront market client issues or whether business ...
- Vice Media Group Expands News Globally, Urges Advertisers To Reassess Keyword Blocking
Publishers Daily, Sara Guaglione - Wednesday, June 24, 2020
The 'Vice World News' brand will produce hundreds of hours of internation ...