Tag results for "upfront"
- How Does Audience Buying Fit Into The Next Upfront?Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says ...
- A+E Networks Adds In-Campaign Optimization Tool To Outcome GuaranteesNew in-campaign tools allow marketers to adjust their media in campaigns while ...
- A+E Touts Revenue Gains For 'Outcome-Based' GuaranteesThe move shifts a decades-long emphasis on making guarantees on commercial TV ...
- IAB Podcast Upfront: Presenters Pitch The 'Personal Relationship' Of AudioPodcasting is on the verge of breaking out in a big way. ...
- Prime-Time Upfront Volume, CPMs: 2008-09 Through 2018-19With upfront prime-time TV ad sales negotiations essentially wrapped up for 2018-19, ...
- CBS: Q2 Revenues See Modest Gains, Silence On MoonvesCBS Corp. reported modest second-quarter revenue gains with strong upfront advertising business ...
- Analyst: TV Upfront Revenues Rise 5.2%; CPMs Are 10% HigherFive broadcast networks -- ABC, CBS, NBC, Fox, and CW -- gained ...
- NBCU Posts Strong Overall Upfront VolumeThe NBC Television Network's prime-time volume grew 7% to an estimated $2.8 ...
- U.S. National Ads Rise 5% In Q2, Digital Adds 12%There was 4% less revenue from TV upfront deals made in summer ...
- Disney-ABC Scores Healthy Gains In UpfrontDisney-ABC Television has completed its upfront advertising deal-making for the 2018-2019 TV ...
- NPR, ESPN, IHeartRadio On Board For IAB Podcast UpfrontThe IAB's fourth podcast upfront is set for Sept. 6. Podcast ad ...
- Discovery Offers Exclusive Ad Package Of Top TV ShowsDiscovery Premiere lets clients advertise exclusively in a mix of premiere episodes ...
- Fox Nears Completion On Upfront Deals, NFL Pushing Higher LevelsWith strong demand for its new NFL "Thursday Night Football" package, programming ...
- CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume GainsCBS did well in the upfront, without NFL's "Thursday Night Football," and ...
- As TV Landscape Shifts, Upfront Reflects Changing CloutThough media companies got bigger, TV networks' ad power has leveled off; ...
- Podcasts Attract Bigger Advertisers In More Upfront-Like BuysJust like TV networks, 38% of podcast deals are made as upfront ...
- The CW Strikes First: Strong Upfront Deals, Double-Digit Price HikesMedia executives say the mini-broadcast network pulled in about 15% more advertising ...
- Slower TV Upfront Activity, Networks Worry About ReachMoffettNathanson Research says broadcast's reach has declined to 82% of viewers 2+ ...
- GDPR, Upfronts Face Long-Term Consumer Data IssuesA survey of top media buyers and planners at 32 major media ...
- Majority Of Ad Execs Plan Converged TV/Video, But Buy It SeparatelyAs 2018-19 upfront and/or newfront negotiations heat up, it's more than likely ...
- ABC Cancels 'Roseanne' Just Before UpfrontWhat if ABC kept "Roseanne" going? A lower, but somewhat sizable audience ...
- How Will TV Networks Handle Legacy Buyers?NBC and Fox, among other TV networks, have plans to reduce commercial ...
- Upfronts 2018: 4 Takeaways For Marketers Looking To Reach The Hispanic MarketComing out of the upfronts hosted this year by Univision and Azteca ...
- Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities?Turner Broadcasting president David Levy and other Turner executives are suggesting the ...
- CW Adds A Prime-Time Night, 'Charmed' And 'Roswell' ReturnThe new season features five new series, with three starting in the ...
- Cancelled Shows Are Conveniently Forgotten During Upfront WeekA year from now, how many of the new shows the networks ...
- Turner President: 'It's Time To Retire Nielsen Television Metric'"The time is now-this upfront-for advertisers to change how they think about ...
- CBS Pushes 2 Remakes This Fall, Debuts 8 New ShowsCBS has added new versions of "Murphy Brown" and an updated "Magnum ...
- CBS Upfront: New Data Product, No Commercial Load AdjustmentsUnlike other TV networks, CBS isn't joining the crowd in cutting back ...
- Kimmel Upfront Monologue Upends Entire Network TV Ad ModelKimmel got many laughs with this year's monologue, although it makes you ...
