Tag results for "upfront"
- VAB Asks Nielsen To Submit To Immediate MRC AuditThe company believes the audit would help explain why there was ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?That streaming trend is surely a big part of the possible motivati ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic BeganAs field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV RatingsRoughly eight to nine episodes have aired among the top 20 prime-ti ...
- Good News For The TV Upfront - In The Short TermMuch has to do with pent-up demand from big brand marketers feeli ...
- Univision Streamer PrendeTV Launches With 10 SponsorsThe free, ad-supported platform, which will officially start March 29, has stru ...
- NBCU Seeking Prime-Time Rates For Peacock AdsNBCU has made significant investments in making its streaming service an effecti ...
- Will YouTube Finally Make Inroads In The Upfront Market?Now, with ever more scattered premium TV and video impressions, it m ...
- Mediabrands, Magna Host 'The Equity Upfront'The event, running throughout this week, is designed to raise visibility f ...
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?Media agency execs are fairly sure TV networks will do everything possib ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD"We believe we can win in the advertising video-on-demand world... in ...
- COVID-19 Swamps Upfronts For Second Straight YearIn years past, this week would have been the first week ...
- The Trade Desk Says Advertisers Will Spend Less At UpfrontCTV deal-making can remove the shackles of the crucial legacy "base" ...
- Roku Q4 Revenue Spikes 58%, Sees Higher Ad SalesRoku said it saw "more than doubling" of ad impressions and increas ...
- Univision's Virtual Upfront To Reveal 'Transformation'A pre-upfront "new vision" event is slated, as well as announcing t ...
- Upfront Redux: Networks To Go Virtual, AgainFor the first time, Disney will include Hulu. In the past, Hu ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue"There was definitely under-delivery of at least 10% to 15%. Networks a ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront DealsThe goal is to enable brands to leverage every audience across eve ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On RiseNearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- COVID Was Year's Biggest Story In TV And Everywhere ElseThe pandemic and its consequences were deeply felt in the TV indust ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?Analogies between TV ad and food buying: Suppose you decided to hi ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back ScenariosNew AVODs (ad-supported streamers) may offer a new place for networks ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFrontsWith the traditional upfront system in disarray and advertisers clamoring for tru ...
- With Upfront Fallout, Questions About Connected TV, Cancellations RemainThe TV ad upfront market for the 2020-2021 TV season has tak ...
- NBCU Completes Upfront, Sees Q3 Ad Revenues DeclineNBCU has completed its upfront, with "strong volume commitments and higher prici ...
- Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For CancellationsFollowing what could be the most uncertain and protracted network upfront ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV SetsYouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratin ...
- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $Even with advertising remaining "strong" since the movie theater industry's restart, Nation ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not TimingOn the heels of recent news that apex TV advertiser Procter &am ...
- The End Of The Upfront --- At Last!The only reason the upfronts take place when they do is becau ...
