Tag results for "upfront"
- Coalition Calls On Advertisers To Boycott Fox News Upfront"Protect your client's brand and reputation so they are not ruined ...
- Discovery Upfront: Promotes More Content, Broader Audience ReachFor 2021, Discovery says it will produce 5,000 new hours of line ...
- Univision Upfront: Pushing More English-language Marketers To AdvertiseOver 80 new brands have run campaigns on Univision this year. ...
- ViacomCBS Upfront: More Ad Dollars Shift To StreamingThe decline in live, linear TV ratings is steepening, but there ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad PlatformsWalt Disney is encouraging marketers to make commitments for multicultural content ...
- Only One Upfront Had TV's Man Of The Hour: David ZaslavZaslav is credited with choreographing this week's blockbuster deal in which t ...
- Upfront: Fox Touts Tubi, NBC Announces New ShowsAll of Fox's prime-time shows will be on Tubi. At the sa ...
- NBCU's Upfront Was About Itself, While Fox's Focused On Ad BuyersThe two upfront presentations staged virtually on Monday could not have be ...
- Discovery To Merge With WarnerMedia, As AT&T Cashes Out Of Operational RoleOn the eve of both WarnerMedia's and Discovery's upfront presentations this wee ...
- All Eyes On Television: Upfront Week Starts NowStarting today, this week's media schedule includes multiple virtual upfronts for thr ...
- TV Is The Worst (And The Best) Advertising MediumWe are entering the upfronts, where the ratings are down and t ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News BlowsOn the eve of Fox News' upfront ad pitch, a top Wa ...
- How Will This Year's Upfront Be Different?The Upfront will become a video upfront. Some publishers will bundle line ...
- Does Pre-Season Buzz Really Matter?Prior to the 2020-21 TV season, I released an annual report examini ...
- Chief Investment Execs On How The Linear-To-Streaming Shift Will Impact The UpfrontFive agency power players say that the wealth of streaming/CTV options beyo ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing NowNielsen One -- a single currency for linear TV and streaming a ...
- VAB: Nielsen Improves Reach, Data EstimatesThe TV advertising trade group says Nielsen's return to maintaining its nation ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts DebutAmazon is using deep-learning models based on algorithms to improve on t ...
- High-Priced Q1, Q2 Scatter Inventory May Not Impact UpfrontThe overriding factor is major consumer behavior changes - rising streaming usa ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding TooA Standard Media Index analysis of national TV ad spending by ty ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront NegotiationsBy one important measure -- the premium advertisers pay to buy short-te ...
- Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVODIn this week's edition I offer some wide-ranging thoughts to set t ...
- Snap Q1 Revenue Soars 66%, 2021 Upfront Commitments Have TripledSnapchat's active advertiser base more than doubled YoY in Q1, and i ...
- YouTube Select Sponsorships Announced To Focus On Seasonal EventsBrands want to connect with consumers searching for entertaining videos, from cultur ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTVMajor TV networks are pushing brand TV advertisers to shift 20% ...
- VAB Asks Nielsen To Submit To Immediate MRC AuditThe company believes the audit would help explain why there was ...
- TV Nets On Upfront Time, Marketers In The CrosshairsDecades of viewership erosion already had TV marketers questioning what and whe ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?That streaming trend is surely a big part of the possible motivati ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic BeganAs field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV RatingsRoughly eight to nine episodes have aired among the top 20 prime-ti ...
