Tag results for "upfront"
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?Upfront TV media buyers expect a soft overall marketplace again, according ...
- IAB Revenue Report Reveals Back-Half ExpansionWhile 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' OptimismUpfront video ad and marketing execs have "some" optimism in the TV-streami ...
- More Marketers Say They'll Boost Upfront Spending This YearStreaming has cemented its place in the marketplace, with 30% of responden ...
- Home Depot Debuts Orange Apron Media, Announces $18B DealAt an inaugural event the DIY giant is calling "Infronts," the compa ...
- GroupM Unveils Bespoke Women's Sports MarketplaceThe marketplace, which will double client spending on women's sports, will laun ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To OlympicsThe expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- MRC Accredits Comscore For Both National And Local TV RatingsThe move makes Comscore the only accredited local service and the fir ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad DealInfillion will purchase ad inventory across the company's three main platforms Redbo ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': AnalystThe outlook for TV and CTV continues to be an "unsettled ...
- TV Bigs Getting Out Front Of Upfronts With Early AnnouncementsUpfront Week announcements are already coming fast and furious from the b ...
- Netflix Schedules 2-Day Immersive Event For Upfront WeekNetflix will present first-look content and a "Netflix Experience" event where media-buyi ...
- NBCU Returns To Radio City For Upfront PresentationNBCU is returning to its usual place in Radio City Music Ha ...
- A+E Hires Toby Byrne As EVP Ad Sales, Names 4 VPs Of SalesA+E has hired Fox ad-sales exec Toby Byrne as EVP of nation ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data MeasurementDisney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming FormatsNew formats initially will be exclusive to GroupM agency clients and wi ...
- Actors' Strike Ends: Streaming Pay Hikes, Minimum GainsThe nearly four-month-old actors' strike has reached a tentative three-year agreement betwe ...
- YouTube Strikes 3-Year Lincoln Center Deal For Its Brandcast UpfrontYouTube will have a live presentation - YouTube Brandcast - during upfro ...
- Nielsen Delays Sunsetting C3 And C7 Data Another YearThe continued popularity of C3 and C7 currencies during the past upfro ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'Allen Media Group says Weather Channel is the first network to ma ...
- Q4 Streaming CPMs Sink And Narrow Among Top 4 ServicesThe range between the top and bottom is estimated to be betwe ...
- WBD Ad Revenue Down 7% In Q4, 8.5% Lower Vs. Last Half Of 2023: AnalystGuggenheim Securities estimates a 6.8% drop in revenue for Q4 after ...
- Cable Ad Revenue To Decline 5% This Year, Niche Nets 'Vulnerable'As linear cable TV network business continues its slow decline, national ...
- Hollywood Writers, Producers Reach Tentative DealHollywood entertainment writers and major legacy TV/movie companies have reached a tentati ...
- Hagerty Partners With 'Newsweek' For Detroit ConcoursThe event gives 'Newsweek' a unique opportunity for its 2024 upfront paid-med ...
- Half Of Buyers Say Addressable TV Played Role In UpfrontsAnd 80% of those execs said addressable was an important or extreme ...
- ESPN Changing TV Bundle In 2 Years - Too Late? What RemainsESPN has been said among analysts to be the glue that hol ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%"What we are witnessing is both forms of TV content access ...
- Disney+, Hulu See 'Lower Advertising,' Rising Subscription PricesDisney says its Disney+ ad-supported streaming option is now at 3.3 milli ...
- Disney Upfront Completed, 'In Line' With Year-Ago VolumeDisney Advertising has closed its upfront deals for the new TV seas ...
