- NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
Television News Daily, Wayne Friedman - Monday, May 15, 2023
The NBCU interim chairman, ad sales & global partnerships, reminded execs ...
- Fox Officials Vow Ample Original Fall Content, Despite Strike Challenges
TVBlog, Adam Buckman - Tuesday, May 16, 2023
Fox officials on Monday acknowledged the challenges of the writers' strike, b ...
- Upfront Guru Barry Fischer Explains Why The More It Changes, The More It Remains The Same
RTBlog, Joe Mandese - Monday, May 15, 2023
I've had a running bet with Barry Fischer about when the upfro ...
- TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21%
Television News Daily, Wayne Friedman - Monday, May 15, 2023
Total advertising for live, linear TV is forecast to drop 8% ...
- How The Upfronts Took A Backseat
MediaPost Live, Adam Buckman - Friday, May 12, 2023
If the recent past is any indication, the broadcast networks will g ...
- Confessions Of An Upfront Reporter
MediaPost Live, Joe Mandese - Friday, May 12, 2023
Thirty-five years ago, I began writing a story just like this on ...
- When Upfronts Took No Prisoners
MediaPost Live, Joe Mandese - Friday, May 12, 2023
The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brand ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into Upfront
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- Netflix Cancels In-Person Upfront For Next Week, Will Be Streaming-Only
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
The Hollywood Reporter reported that the presentation, which originally was slated ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast Upfront
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
Well, they weren't exactly ADUs, but due to a glitch, recordings ...
- Podcast Ad Study Finds Consumers Prefer Single-Brand Sponsorships
MediaPost Live, Joe Mandese - Wednesday, May 10, 2023
The Magna/Vox Media study was released today on the eve of tomorrow ...
- NewsGuard Launches Podcast Info Rating Service
MediaDailyNews, Joe Mandese - Tuesday, May 9, 2023
The new service follows last year's "Joe Rogan" podcast misinformation controversy a ...
- The Zfront
MediaPost Live, Joe Mandese - Monday, May 8, 2023
That may be an apt way to describe a new report releas ...
- Marketing Partners Weigh In On This Year's Upfronts
Advanced TV Insider, Karlene Lukovitz - Friday, May 5, 2023
Thoughts on what needs and variables will dominate 2023's negotiations, from ad-te ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TV
TV Watch, Wayne Friedman - Friday, May 5, 2023
YouTube wants your attention and advertising dollars this upfront period, telling i ...
- Like Last Strike, Shows Will Seek Ways To Restart Without Writers
TVBlog, Adam Buckman - Thursday, May 4, 2023
Solidarity with a striking union only goes so far, as the 2007- ...
- Weird Charlie Collier's 'Newfront Uptime'
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- Tubi's Latest Ad Campaign Targets, Well, You
MAD, Steve McClellan - Monday, May 1, 2023
It's Upfront Season and the Fox streaming service campaign is designed ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI Assistant
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
After spending an hour pitching newfront attendees on its ability to crea ...
- NBC May Be Known For 'Must-See,' But Peacock Now Owns 'Must-Shop TV'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
"While viewing, a notification prompts the viewers they can shop just wh ...
- Currency Conundrum Meets Measurement Mayhem This Spring - Are You Ready?
MAD, Ashwini Karandikar, Mark Wagman - Friday, April 28, 2023
Clearly, this year's upfronts will be like no other. The complexity ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- Writers' Strike Coming Amidst Uncertain Upfront Market
TV Watch, Wayne Friedman - Monday, May 1, 2023
TV marketers buying into what would be an unusual upcoming fall seas ...
- Comscore Sides With Nielsen, Supports MRC Accreditation
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
"Trust and transparency throughout the buying and selling process is paramount," begi ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...