by Joe Mandese on Feb 21, 1:05 PM
OMD was the winningest media agency in 2019, according to the latest edition of R3 Worldwide's new business tracking data. With 369 new account wins …
by Joe Mandese on Feb 20, 1:30 PM
After direct visits to commerce sites, Google dominates commerce-based traffic on the internet, by a wide margin, according to results of Oribi's "2020 eCommerce Report." …
by Joe Mandese on Feb 20, 10:03 AM
So-called "long-form" video dominates the share of viewing for all platforms, including mobile, according to an interesting analysis of eMarketer and Brightcove date by PubMatic.
by on Feb 19, 1:16 PM
Marketers rely on metrics such as engagement, sales, customer retention rate and ROI to evaluate the effectiveness of campaigns.
by on Feb 19, 9:10 AM
Podcast measurement and attribution have been a challenge because of complexities in tracking internet protocol (IP) addresses, especially for mobile devices.
by Joe Mandese on Feb 19, 9:06 AM
GroupM's Mindshare unit kicks off 2020 with a fairly thorough and insightful review of the major media industry milestones of 2019, plus a snapshot of …
by Joe Mandese on Feb 18, 12:35 PM
There's a scintillating insight buried in Deloitte's new "Human Experience" report that should get the attention of brand marketers and agencies looking for opportunities in …
by Joe Mandese on Feb 18, 12:06 PM
When it comes to the tradeoffs of price vs. "experience," some categories are more elastic than others in the minds of consumers, according to findings …
by Joe Mandese on Feb 18, 11:33 AM
With mobile app install advertising poised to top $200 billion next year, mobile marketing platform Liftoff has released a benchmark study indexing the relative cost …
by Joe Mandese on Feb 18, 10:17 AM
Nearly 25% of browsers visiting an online shopping site contain malware injecting competing or conflicting ads that essentially "hijack" the customer experience that brought them …