In response to the influx of media coverage about the coronavirus, Cision Insights analyzed media coverage and trends from Jan. 1 to Feb. 9 and …

A new report from cybersecurity firm CHEQ and the University of Baltimore estimates that $4.1 billion -- or 17% of the $23.8 billion gross ad …

Content and email marketing also rank high on the priorities for marketers, according to a survey by Chief Outsiders.

Almost all consumers are annoyed by the communications they receive from businesses -- a sign that the constant barrage of messages is overdone.

New data provided exclusive to Research Intelligencer subscribers reveals a dramatic decline in the number of channels received by the average U.S. household. The data …

Almost half (48%) of U.S. adults ages 18 to 24 said they used a phone call to get customer support from an ecommerce brand.

At a time when consumers increasingly have the opportunity to purchase video programming services "a la carte" via over-the-top streaming, a new study from Beta …

Business-to-business marketers, by and large, are more focused on their company's sense of "purpose" than they were three years ago, according to a new study …

Just in time for what is expected to be a record political TV advertising season in 2020, Nielsen has released a new kind of ratings …

Personalized advertising is one of the great promises of data-driven marketing strategies, but a recent survey of executives indicates that many organizations aren't putting their …