B2B Marketers Embrace 'Purpose,' Find It Drives Success, Talent
- by Joe Mandese @mp_joemandese, February 11, 2020
Business-to-business marketers, by and large, are more focused on their company's sense of "purpose" than they were just three years ago, according to a new study of B2B professionals released today by the Association of National Advertisers, Harris Poll, and Carol Cone On Purpose.
The study found that 57% …
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