- AI's Blind Spot: The Need For Human Oversight
MAD, Ashwini Karandikar - Monday, September 30, 2024
As Generative AI (GenAI) adoption continues to accelerate, we are witnessing ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...
- Embargo Etiquette: Bloomberg Apologizes For Premature Hostage Release Story
Publishing Insider, Ray Schultz - Tuesday, August 6, 2024
The episode raises the question: Are embargoes legally binding? ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Red Light, Don't Buy: Spending Spotlight Helps Consumers Align Purchases With Their Values
Marketing Daily, Danielle Oster - Thursday, June 27, 2024
The organization's website rates major companies on their donations to anti-LGBTQ+ politicia ...
- Corporate Brands: Fidelity, Hobby Lobby Soar While Ford, Starbucks Stumble
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2024
The latest rankings from Harris Poll show how deeply inflation and politi ...
- Kellogg's CEO Pilloried for Pushing 'Cereal for Dinner'
Mad Blog, Barbara Lippert - Tuesday, February 27, 2024
Gary Pilnick bombs by following the chant of the company's spokes-tiger: "Wh ...
- Institute For Ad Ethics Expands Into Greenwashing
MediaDailyNews, Joe Mandese - Wednesday, February 21, 2024
The IAE's new charter includes a consortium of greenwashing experts, as we ...
- What Is RPIA And Why Should You Care?
MediaDailyNews, Clark Rector - Friday, December 8, 2023
The goal of the Responsible Privacy In Advertising Initiative is to crea ...
- Musk, Anti-Semitism And Wearing A Muzzle
MediaDailyNews, Ed DeNicola - Tuesday, November 21, 2023
If Musk can muzzle it, and X can improve brand safety, C ...
- In Sam Altman Advertisers Trust
Performance Marketing Insider, Laurie Sullivan - Monday, November 20, 2023
People like Sam Altman who put everything on the line to challen ...
- Reporters Without Borders Issues Charter On AI And Journalism
Publishers Daily, Ray Schultz - Sunday, November 12, 2023
Reporters Without Borders and other groups call on media to follow t ...
- Ad Industry Needs To Raise Its Voice In Support Of Israel
Media Insider, Dave Morgan - Thursday, October 12, 2023
An industry that shapes the minds of hundreds of millions of peop ...
- Ad Industry Ethics Cross The Pond, IAE Unveils U.K. Edition
MediaDailyNews, Joe Mandese - Thursday, July 6, 2023
The new British ethics program ironically was announced by the U.S. I ...
- PR Platform Cision Issues AI Code Of Ethics
Publishers Daily, Ray Schultz - Sunday, June 25, 2023
The standards call for transparency and commitment to maintaining human oversight. ...
- Culture Cushion: Successful Brands Focus On Core Values And Processes
Email Insider, Ray Schultz - Tuesday, June 13, 2023
Focusing on short-term metrics may hinder the improvement of company culture, Arbing ...
- Consumers Attracted To Brands That Take A Stand
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 9, 2023
Brands that aren't afraid to take a stand are more appealing ...
- IAE Explores Consortium For Greenwashing Prevention
MediaDailyNews, Joe Mandese - Monday, April 24, 2023
In a letter sent to the FTC this morning, the Institute f ...
- LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work For
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
LinkedIn data found that 87% of U.S. respondents say working for ...
- The Ethics of Zero-Party Data: Balancing Consumer Privacy and Business Needs
MAD, Mario Carrasco - Thursday, March 23, 2023
Using zero-party data raises ethical questions about how businesses collect, store, a ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
MediaDailyNews, Joe Mandese - Friday, March 17, 2023
A new study from the agency shows the perception of "corporate gree ...
- The Future Of Advertising Is Ethics
MAD, Tom Denford - Wednesday, March 8, 2023
The way agencies conduct their business and how the media supply cha ...
- 2022 Client Of The Year: Patagonia
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
At a time when plenty of consumer marketers are leaning into acrony ...
- Media All Star: Krystal Olivieri
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
If data is the "new currency," then Krystal Olivieri might also ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
MediaDailyNews, Joe Mandese - Friday, December 9, 2022
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The Institute for Advertising Ethics will hold two events -- one t ...
- WFA Study Finds Half Of CMOs Don't Know What 'Data Ethics' Means
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
"Data ethics is complex and often remains an abstract concept, that ...
- ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It
MediaDailyNews, Joe Mandese - Wednesday, September 7, 2022
"Today's customers have high expectations of brands that claim to be purposefu ...