Tag results for "corporate ethics"
- Ad Industry Ethics Cross The Pond, IAE Unveils U.K. EditionThe new British ethics program ironically was announced by the U.S. I ...
- PR Platform Cision Issues AI Code Of EthicsThe standards call for transparency and commitment to maintaining human oversight. ...
- Culture Cushion: Successful Brands Focus On Core Values And ProcessesFocusing on short-term metrics may hinder the improvement of company culture, Arbing ...
- Consumers Attracted To Brands That Take A StandBrands that aren't afraid to take a stand are more appealing ...
- IAE Explores Consortium For Greenwashing PreventionIn a letter sent to the FTC this morning, the Institute f ...
- LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work ForLinkedIn data found that 87% of U.S. respondents say working for ...
- The Ethics of Zero-Party Data: Balancing Consumer Privacy and Business NeedsUsing zero-party data raises ethical questions about how businesses collect, store, a ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'A new study from the agency shows the perception of "corporate gree ...
- The Future Of Advertising Is EthicsThe way agencies conduct their business and how the media supply cha ...
- 2022 Client Of The Year: PatagoniaAt a time when plenty of consumer marketers are leaning into acrony ...
- Media All Star: Krystal OlivieriIf data is the "new currency," then Krystal Olivieri might also ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media IndustryAs a result, the Institute for Advertising Ethics has teamed with t ...
- IAE To Unveil Framework, Tools For Mitigating GreenwashingThe Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid ItThe Institute for Advertising Ethics will hold two events -- one t ...
- WFA Study Finds Half Of CMOs Don't Know What 'Data Ethics' Means"Data ethics is complex and often remains an abstract concept, that ...
- ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It"Today's customers have high expectations of brands that claim to be purposefu ...
- Google Employee Who Protested A Contract With Israel ResignsKoren, spoke out against Google's Project Nimbus in 2021 and said Goog ...
- Microsoft Bing Adds Price History, Coupons, Ethical Ratings To Shopping SearchesBing has added search results that show product price history, available coupo ...
- Christine Frohlich Joins Verisk Marketing Solutions From Experian To Head Data GovernanceChristine Frohlich looks to carry on the legacy of female marketing leade ...
- When Tiny Is Big: NPR Sponsorship Leverages a Creator SquadSometimes bigger is not better, especially when making smarter use of soci ...
- Most Consumers Rarely Post About Brands On Social MediaBrands that promote their loyalty programs on social media likely will encoura ...
- Google Leads In Negative Media Perception Around AI, EthicsConcerns over how the technology will be used continue to undermine grow ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce ReportsMost say their consumer experience is more important than a brand's produc ...
- Talent: Key To A Brighter, Ethical Future In AdvertisingTo carve out an ethics-centric future, we need to look to o ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad ServiceGen X and Baby Boomers are more willing to give brands ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers DoBut people in the upper income brackets are more likely to ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Psychology Is Crucial In Ethical MarketingConsumers choose brands and products for a variety of reasons. But underlyi ...
- Marketing Execs Suggesting What Reporters Should Cover? CNN Advertisers: Ask More QuestionsSince when do marketing executives offer up "topic" suggestions to editors a ...
