by Steve Sternberg on Feb 11, 10:20 AM
As an avid movie fan and reasonably heavy moviegoer, I look forward to watching the Academy Awards every year. And every year I find myself …
by on Feb 11, 10:03 AM
The user experience helps to stand out in a crowded marketplace permeated by "digital sameness."
by Joe Mandese on Feb 11, 10:01 AM
Streaming services now account for 19% of total audience usage of the TV/OTT marketplace, and nearly a third of it is going to Netflix. That's …
by on Feb 7, 10:24 AM
Generation Z is more likely than the millennial generation to see brands on social media platforms.
by Joe Mandese on Feb 6, 3:06 PM
One in six internet users are now actively bypassing ads via some form of ad-blocking tech on either mobile or desktop browsers.
by on Feb 5, 4:08 PM
The enactment of the California Consumer Privacy Act (CCPA) at the beginning of the year has led to worries about proper compliance.
by on Feb 5, 4:07 PM
The social video app ramped up its monetization efforts, leading to a surge in ad spending, according to Singular.
by Joe Mandese on Feb 5, 4:05 PM
At $15.1 billion, YouTube's ad sales is now bigger than the broadcast network's annual upfront marketplace. More importantly, it's growing a lot faster. According to …
by Joe Mandese on Feb 4, 2:16 PM
Given all the real-time and follow-up analysis of Super Bowl ads, it's hard to find a new angle, dimension or insight on their performance, but …
by Steve Sternberg on Feb 4, 1:05 PM
In December, I released my analysis of the 27 best TV series of 2019. As was the case with the Emmys, The Golden Globes, and …