Hyundai's 'Smaht Pahk' Wins Purchase Intent Bowl, See The Other Top 10 Here
- by Joe Mandese @mp_joemandese, February 4, 2020
Given all the real-time and follow-up analysis of Super Bowl ads, it's hard to find a new angle, dimension or insight on their performance, but Influential, the IBM Watson-backed social analytics firm, has indexed all the spots in terms of their impact on generating purchase intent.
Using a proprietary methodology …
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