Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That

Streaming services now account for 19% of the total audience usage of the TV/OTT marketplace, and nearly a third of it is going to a single OTT brand: Netflix.

That's one of the key findings of the 2020 edition of Nielsen's annual Total Audience Report.

After Netflix, it's the long-tail …

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