Google Breaks Out YouTube: At $15.1B, It's Now Bigger Than The Broadcast Upfront Ad Market
- by Joe Mandese @mp_joemandese, February 5, 2020
At $15.1 billion, YouTube's ad sales is now bigger than the broadcast network's annual upfront marketplace. More importantly, it's growing a lot faster.
According to financial reporting data released by Google parent Alphabet, YouTube's ad sales nearly doubled over the past three years, rising 86% from $8.1 billion in 2017. …
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