When It Comes To Making Contact, Gen Z Is More Like Boomers: Prefer Phone Vs. Digital
- by February 12, 2020
Smartphones have supported the growth in text messaging between consumers and businesses, but consumers still most prefer a phone call to interact with ecommerce brands. That includes Generation Z, the youngest demographic group that was practically raised on mobile devices.
Almost half (48%) of U.S. adults ages 18 to 24 …
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