When It Comes To Making Contact, Gen Z Is More Like Boomers: Prefer Phone Vs. Digital

Smartphones have supported the growth in text messaging between consumers and businesses, but consumers still most prefer a phone call to interact with ecommerce brands. That includes Generation Z, the youngest demographic group that was practically raised on mobile devices.

Almost half (48%) of U.S. adults ages 18 to 24 ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications