2019 Global Ad Consensus Loses Some Steam, Remains Buoyant
- by Joe Mandese @mp_joemandese, December 3, 2018
The average of the Big 3 -- WPP’s GroupM, IPG Mediabrands’ Magna, and Publicis’ Zenith -- would be a 4.1% expansion of global ad spending over 2018, which grew 5.3% over 2017.
The global ad outlooks lost a little steam from previous tracking at GroupM, which downgraded its initial 2019 …
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