2019 Global Ad Consensus Loses Some Steam, Remains Buoyant

The average of the Big 3 -- WPP’s GroupM, IPG Mediabrands’ Magna, and Publicis’ Zenith -- would be a 4.1% expansion of global ad spending over 2018, which grew 5.3% over 2017.

The global ad outlooks lost a little steam from previous tracking at GroupM, which downgraded its initial 2019 ...


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