Before Its First Salvo, Disney+ Already Appears To Be Winning The SVOD War
- by Joe Mandese @mp_joemandese, October 31, 2019
As the major media companies' SVOD war gets underway, a survey of American consumers conducted by Hub Entertainment Research indicates Disney+ may be the big winner, at least in terms of initial subscription trial.
The study, which was conducted before the service announced a free one-year trial for Verizon wireless …
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