by Joe Mandese on Oct 15, 3:52 PM
The amount of violence and profanity present in "youth-rated" TV shows airing on broadcast TV networks during prime time has substantially increased over the past …
by Joe Mandese on Oct 15, 1:04 PM
In light of TiVo's launch today of an ad-supported streaming service, Research Intelligencer is republishing a study conducted by OpenX and The Harris Poll examining …
by Joe Mandese on Oct 15, 9:42 AM
Amazon continues to expand its share of the search advertising market, taking in nearly 13 cents of every dollar spent by search marketers in the …
by Steve Sternberg on Oct 14, 10:57 AM
With so many program choices available during this current era of "peak TV," it often takes viewers longer than ever to even become aware of …
by Joe Mandese on Oct 9, 11:50 AM
Consumer concerns about their personal information falling into the wrong hands has increased dramatically over the past several years, especially in the U.S., and particularly …
by Joe Mandese on Oct 7, 2:04 PM
While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the case …
by Joe Mandese on Oct 7, 11:07 AM
While ad executives perceive that the equity of well-established brands is eroding fast, they seem mixed about what the best possible solutions are for turning …
by Joe Mandese on Oct 7, 10:29 AM
Publicis Media's Zenith unit has revised its global ad growth estimates for 2019 and 2020 downward for the second consecutive quarter. In its October 2019 …
by Joe Mandese on Oct 4, 10:46 AM
Following earnings reports that major consumer goods marketers' earnings have been suffering due to the erosion of their brand equity with consumers -- especially among …
by Joe Mandese on Oct 3, 9:16 AM
Technological changes remain among the most difficult for creative groups to adapt to, according to a survey of 400 advertising and marketing managers conducted by …