• Study Finds Surge In Violence, Profanity In 'Youth-Rated' Prime-Time TV Shows
    The amount of violence and profanity present in "youth-rated" TV shows airing on broadcast TV networks during prime time has substantially increased over the past …
  • Slight Majority Of OTT Subscribers Prefer Ad-Supported Models
    In light of TiVo's launch today of an ad-supported streaming service, Research Intelligencer is republishing a study conducted by OpenX and The Harris Poll examining …
  • Amazon Expands Search Ad Market Share, Cuts Into Google
    Amazon continues to expand its share of the search advertising market, taking in nearly 13 cents of every dollar spent by search marketers in the …
  • Netflix Still Rules The OTT-Verse, But How Much Longer?
    With so many program choices available during this current era of "peak TV," it often takes viewers longer than ever to even become aware of …
  • Consumer Concern Over Personal Info Soars, Especially In The U.S.
    Consumer concerns about their personal information falling into the wrong hands has increased dramatically over the past several years, especially in the U.S., and particularly …
  • Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre
    While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the case …
  • Ad Execs Mixed On Combating Erosion Of Brand Equity, Most Cite Need To Be More 'Contemporary'
    While ad executives perceive that the equity of well-established brands is eroding fast, they seem mixed about what the best possible solutions are for turning …
  • Zenith Revises 2019, 2020 Ad Growth Downward Again
    Publicis Media's Zenith unit has revised its global ad growth estimates for 2019 and 2020 downward for the second consecutive quarter. In its October 2019 …
  • Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
    Following earnings reports that major consumer goods marketers' earnings have been suffering due to the erosion of their brand equity with consumers -- especially among …
  • Creatives: Tech Is The Most Challenging Change To Adapt To
    Technological changes remain among the most difficult for creative groups to adapt to, according to a survey of 400 advertising and marketing managers conducted by …
« Previous EntriesNext Entries »