Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre

While live plus same day and/or live plus seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the case for much longer windows of playback viewing -- upwards of 35-days.

"Nielsen looked into how consumers lean into delayed viewing ...

1 comment about "Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre".
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  1. Jack Wakshlag from Media Strategy, Research & Analytics, October 7, 2019 at 3:42 p.m.

    Since currency is live plus 3 or live plus 7, how much is already captured by these factors?

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