"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and Integral …

By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, accounting …

Amid renewed conversations about adding out-of-home audience viewership into Nielsen's national TV ratings, I use this week's edition to make the case that adding out-of-home …

While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the category …