Report Finds Winter Holiday Season Ad Spending Slowing

While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the category spent 6% less in 2018 than it did the previous year, according to an in-depth analysis released today by Kantar's media division.

"In general, retail advertising ...

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications