GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads

"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and Integral Ad Science (IAS).

The report is based on controlled tests utilizing an experimental design for three brands -- Toyota, Radisson and Kvik -- which found …

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