Ad Execs Mixed On Combating Erosion Of Brand Equity, Most Cite Need To Be More 'Contemporary'

While ad executives perceive that the equity of well-established brands is eroding fast, they seem mixed about what the best possible solutions are for turning that around.

The No. 1 option cited by both advertiser and agency executives interviewed by Advertiser Perceptions in September for Research Intelligencer is to reposition ...


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