
With so many program choices available during this current era of "peak
TV," it often takes viewers longer than ever to even become aware of a new show, much less start watching it. While this increasingly is a big problem for ad-supported linear TV networks, the hit
machine for streaming …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.