by Robert Williams on Aug 19, 1:00 PM
The number of U.S. households that watched traditional linear TV fell 0.1% from a year earlier.
by Robert Williams on Aug 18, 1:00 PM
Almost three-quarters of Canadian TV viewers ages 18 to 29 say they watch content on their mobile phones.
by Robert Williams on Aug 17, 12:45 PM
Almost a fifth of people who abandoned a brand shared their displeasure on social media.
by Steve Sternberg on Aug 17, 12:38 PM
Having been a big fan of Breaking Bad, I was extremely skeptical, and didn't get why anyone would want to develop a series around Saul …
by Robert Williams on Aug 16, 4:42 PM
Among people who say they'd rather save money rather than pay for an ad-free experience, 59% indicated they can tolerate a certain number of ads.
by Robert Williams on Aug 15, 12:00 AM
The percentage of total holiday sales that happen in October shifted from 30% in 2019 to 32% last year.
by on Aug 12, 9:00 AM
Many customer engagement leaders at banks said re-engaging customers has become more difficult than engaging new customers.
by on Aug 11, 9:00 AM
People have grown more familiar with technology while working from home or attending online classes, but many still feel overwhelmed.
by on Aug 10, 9:00 AM
Apps such as Facebook and TikTok are popular among all demographic groups, especially people ages 25 to 34.
by on Aug 9, 9:00 AM
Walled-garden media environments add to the challenges that DTC marketers face with measuring media performance.