Linear TV Viewership Tends To Be Higher Among Older Consumers
- by Robert Williams , August 19, 2022
The number of U.S. households that watched traditional linear television fell 0.1% from a year earlier to 56 million a day during the second quarter, as consumers spent more time with streaming video, according to a report by media-measurement firm Samba TV.
Older consumers tended to stick with linear TV, …
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