'Second-Screening' Is Popular Among Canadian TV Viewers
- by Robert Williams , August 18, 2022
Almost two-thirds (63%) of TV viewers in Canada say that while they watch television, they also are looking at a smartphone or a tablet, according to a study by ad-tech firm The Trade Desk and researcher YouGov. This “second-screening” activity includes shopping, as cited by 29% of women in the …
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