Social Media Apps Are 'Must-Haves' For Many Consumers


Almost half (45%) of consumers in the U.S. said they can’t live without social media apps, though there are differences among generations, according to a survey by app development platform Builder.ai and OpinionMatters.

Sixty percent of people ages 25-34, which generally consists of younger millennials, said social media apps such …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications