Radio Faces Biggest Rivalry From Podcasts Among Younger Listeners
- by Robert Williams , August 25, 2022
The portability of smartphones lets consumers listen to audio programming almost everywhere. That content includes podcasts, which are the biggest rival to AM/FM radio among younger consumers.
Radio is popular among all age groups, though listeners in the 18-34 age group only spend 60% of their ad-supported audio time with …
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