Consensus Forecast: U.S. Ad Market Will Expand At Nearly Double Recent Rates
- by Joe Mandese @mp_joemandese, June 18, 2018
With four of the ad world's top economists -- Interpublic's Magna, Publicis' Zenith, Dentsu Aegis Network and Pivotal Research Group's Brian Wieser -- weighing in with revised outlooks for U.S. ad spending, the consensus now looks like a healthy rate of expansion for the U.S. ad economy.
The …
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