'Value Exchange' Based Ads Generating Higher Completions, Female Skew

Advertising has always been about value exchange, but unlike the past when the value consumers received for engaging with ads was implicit, a new wave of ad formats that reward consumers explicitly has emerged. Often called “opt-in advertising,” “value exchange-based advertising” or “rewarded “advertising,” the rewards typically are to unlock …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications