- Data Shows How Emotional Connections Fuel Consumer Loyalty
Inside Performance, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overa ...
- Tapjoy Settles With FTC Over In-Game Rewards
Digital News Daily, Wendy Davis - Thursday, January 7, 2021
Mobile ad platform Tapjoy has agreed to monitor the outside advertisers ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investme ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Inside Performance, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spe ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- COVID-19 Cozy: How Church's Chicken Got Closer To Consumers
Inside Performance, Laurie Sullivan - Friday, August 14, 2020
Church's Chicken took a digital-first approach offline and online to get willi ...
- Google's Waze Fuel Payment System Integrates With ExxonMobil, Shell
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Waze already helps drivers find nearby gas stations and now will prom ...
- Cash-Back Award Alerts Move Millennials And Gen Zers To Visit Stores, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
Consumers in the youthful age cohorts approve of companies that "pay bac ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.io
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
Loyalty points can be included in email campaigns and used as targeti ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
- Despite Crisis, Most Consumers Are Not Shopping More Online: Study
Digital News Daily, Ray Schultz - Monday, March 23, 2020
But they are going into retail stores to stock up on essenti ...
- Brave Launches Token Redemption With TAP Network, Sees Massive Uptick In Browser Use
Publishers Daily, Melynda Fuller - Tuesday, March 10, 2020
Brave users can redeem BAT for rewards offered by more than 250,0 ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Three-quarters of consumers say they like to receive rewards such as fr ...
- Lincoln Introduces Rewards Program
Marketing Daily, Tanya Gazdik - Thursday, September 26, 2019
Lincoln Pickup and Delivery, which has completed more than 250,000 rides sin ...
- Convenient And Crucial, Digital Food Orders See Double-Digit Growth
Marketing Daily, P.J. Bednarski - Thursday, June 27, 2019
NPD found that 60% of digital food orders arrive via mobile app ...
- Uber To Build Out Loyalty Rewards, Integration With Public Transit Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 31, 2019
Increasing cross-promotion of the Uber Eats and transit services is one w ...
- Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company Rebrands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 3, 2019
Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting the ...
- BK Intros $5 Per Month Coffee Subscription; Chipotle Uses Venmo Promo to Launch Rewards
Marketing Daily, Karlene Lukovitz - Friday, March 15, 2019
Cheap, traffic-driving, auto-renewal coffee sub seems a no-lose way for BK ...
- Google Launches Rewards Program For Each Ad Viewed
Inside Performance, Laurie Sullivan - Thursday, March 7, 2019
Google has introduced an in-app program in Google Play that rewards use ...
- 'Wonderlust' Partners With Travel Rewards Company Bonwi
Publishers Daily, Melynda Fuller - Thursday, January 3, 2019
As part of the partnership, Bonwi will provide 'Wonderlust' users with exclusi ...
- 'Value-Exchange': It's Only Of Value If I Really Want It
MediaDailyNews, George Simpson - Thursday, December 6, 2018
Consumers are never happy to have the progress of their viewing, listeni ...
- IAB Publishes Playbook For Opt-In Value Exchange Ads
Digital News Daily, Alex Weprin - Wednesday, December 5, 2018
The hope is that the format will be more palatable to consume ...
- Holiday Shoppers Turn To Tech-Powered Purchasing
Connected Thinking, Chuck Martin - Monday, November 12, 2018
Millennials are at the forefront of a shift in holiday shopping, ...
- Google: Loyalty Drops To Fourth On The List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 21, 2018
Google believes there are three ways that travel brands can win loyalt ...
- Rewarded Video Offers Opportunities For Engagement
Digital News Daily, Josh Cohen - Tuesday, July 31, 2018
For a long time, many in-game rewarded video ads were simply a ...
- Industry Group Finds Consumers Love 'Rewarded' Ads: Marketers, Less So
Digital News Daily, Joe Mandese - Thursday, July 26, 2018
Consumers are leading general marketers in adoption of rewarded ads for t ...
- 'Value Exchange' Based Ads Generating Higher Completions, Female Skew
Research Intelligencer, Joe Mandese - Tuesday, June 26, 2018
A new wave of ad formats that reward consumers explicitly has emerge ...
- A Crypto-coin For Your Loyalty, Sports Fans
Mediapsssst, Richard Whitman - Wednesday, June 6, 2018
Brought to you by Havas, a blockchain-powered loyalty rewards program. ...
- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobi ...