Snap's New Affiliate Program Looks To Boost Ad Biz
- by Colin Kirkland , April 28, 2025
To boost its advertising business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they refer to the platform.
Via the “Snapchat Affiliate Program,” marketers, creators and publishers will earn a “competitive commission” for each qualified advertiser that signs up on Snapchat ads, as well as resources like “approved assets, marketing guides and more,” according to the social media company.
Affiliates will also be expected to teach other small businesses best practices for reaching Gen Z and Millennial audiences on Snapchat through mobile-first campaigns. If affiliates launch a campaign within 90 days, they will receive commission payment for that referral.The program will be run by PartnerStack, a Canadian partner ecosystem platform that will measure affiliate ad spend and commission rates for referrals on Snapchat.
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This program marks Snapchat's latest attempt at growing its ad business and onboarding smaller businesses. Earlier this month, the company expanded its “Advanced Partner Program” to include small and medium-sized businesses’ budgets as a way to offer resources to “agencies of all sizes.”
Since introducing its Conversions API (CAPI) last year, Snap has seen an increase in SMB advertisers, CAPI integration partners and a notable revenue boost, increasing its overall revenue by 15% year-over-year and doubling its total active advertisers in Q3 2024.
The company says its direct-response products, like “Snap Promote,” are seeing a positive response from SMB advertisers as well.
If the new affiliate program is successful, it will become a sustainable way for the platform to add more advertisers while helping current marketers, creators and publishers enhance their in-app performance.
