- Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
Digital News Daily, Colin Kirkland - Thursday, January 26, 2023
ValuesCo has closed a $2.7 million seed-funding round to build community-driven rewar ...
- Misinformation Spreads From Weak Platform Policies, Not Users, USC-Led Study Suggests
Performance Marketing Insider, Laurie Sullivan - Thursday, January 19, 2023
The study indicates that the structure of social platforms such as Facebo ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stam ...
- Toys 'R' Us Drops 10,000 Digital Collectibles
Digital News Daily, Colin Kirkland - Tuesday, December 6, 2022
The exclusive collectible NFTs feature variations of a reimagined 3D animation ...
- Loyalty Rewards Were Redeemed In 123% Surge Over Black Friday Weekend, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 2, 2022
More consumers opened loyalty emails during the Black Friday weekend period, LoyaltyLi ...
- Google Quietly Tests New Way For Publishers To Monetize Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2022
Google is testing a new feature with publishers that will enable th ...
- Google, Rakuten, Shopmium Give Consumers Reasons To Shop
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 1, 2022
Coupons and rebates are making a strong comeback. Here are three wa ...
- AdRoll And Shopify Partner On Rewards Program For Merchants
Email Marketing Daily, Ray Schultz - Thursday, October 27, 2022
Shopify merchants will get 10% back for anything spent on AdRoll's w ...
- Affirm Takes On Credit Cards With Rewards Program
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 20, 2022
Affirm, a "buy now, pay later” service, is testing a rewards progr ...
- Inflation Drives 90% Of Consumers To Discounts, Cashback Rewards
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 5, 2022
Wildfire Systems, a platform that powers reward programs, collaborated with research fi ...
- Web3 App Brings Social Utility To Popular NFT Brands
Digital News Daily, Colin Kirkland - Monday, September 26, 2022
The mobile app brings brands and blue-chip NFTs into the web3 spac ...
- Will Blockchain Loyalty Programs Unlock Web3's Mass Appeal? Q&A With Moonwalk's Greg Consiglio
Digital News Daily, Colin Kirkland - Wednesday, September 21, 2022
To demystify web3 and learn what makes NFT rewards programs appealing, MediaPo ...
- Starbucks Announces Blockchain Loyalty Program
Digital News Daily, Colin Kirkland - Monday, September 12, 2022
Building off the company's successful rewards program, Starbucks Odyssey will allow custome ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- Starbucks To Incorporate NFTs Into Its Rewards Program
Digital News Daily, Colin Kirkland - Monday, August 8, 2022
Starbucks, which announced plans to enter the Web3 space earlier this yea ...
- Instacart Partners With Chase To Launch Mastercard Credit Card
Performance Marketing Insider, Laurie Sullivan - Friday, July 22, 2022
Instacart now offers a Mastercard Credit Card, and announced a partnership wi ...
- General Mills Launches Good Rewards Loyalty Program On Fetch Rewards App
CPG Insider, Steve Ellwanger - Friday, July 22, 2022
Residing within the Fetch app enables a single loyalty program for GM ...
- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Preferences For Brand Loyalty Programs Reflect Economic Climate
Research Intelligencer, - Friday, July 8, 2022
Loyalty discounts on products or services are most sought by 79% ...
- Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2022
Most shoppers prefer some form of gift card personalization, with 30% ...
- 4 Ways To Renew Your Brand's Experiential Rewards
Marketing Insider, Barb Olson - Tuesday, May 31, 2022
For one, expand experiences with strategic partners whose values align with a ...
- Consumers Are Frustrated With Tools For Managing Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 17, 2022
Incisiv looks at loyalty in three retail sectors: convenience, grocery and QS ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Microsoft Talks About Future Of Advertising, Rewards Ad Unit At Elevate
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2022
Microsoft Advertising supports an audience of 1 billion people who are 1 ...
- Walmart To Launch Rewards Program Through Ibotta Performance Network
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 30, 2022
The rewards program will create digital offers on Walmart.com and the Walma ...
- Brands Revisit Ad Strategies As Inflation Leaps To 8.5%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
Rising prices cost families about $296 per month, Moody's Analytics says, forci ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- Meta Pursuing New Currency Options, Including 'Zuck Bucks'
Digital News Daily, Karlene Lukovitz - Thursday, April 7, 2022
Having been slapped down on the cryptocurrency front, Meta is moving ...
- Metaverse Alternative Will Focus On Adventure, Health & Wellness, Reward Outdoor Activity
Digital News Daily, Colin Kirkland - Monday, April 4, 2022
Outside Interactive announced plans to launch "the Outerverse," an adventure and wellness-centr ...