- Google, Rakuten, Shopmium Give Consumers Reasons To Shop
Search & Performance Insider, Laurie Sullivan - Tuesday, November 1, 2022
Coupons and rebates are making a strong comeback. Here are three wa ...
- AdRoll And Shopify Partner On Rewards Program For Merchants
Email Marketing Daily, Ray Schultz - Thursday, October 27, 2022
Shopify merchants will get 10% back for anything spent on AdRoll's w ...
- Affirm Takes On Credit Cards With Rewards Program
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 20, 2022
Affirm, a "buy now, pay later” service, is testing a rewards progr ...
- Inflation Drives 90% Of Consumers To Discounts, Cashback Rewards
Search & Performance Insider, Laurie Sullivan - Wednesday, October 5, 2022
Wildfire Systems, a platform that powers reward programs, collaborated with research fi ...
- Web3 App Brings Social Utility To Popular NFT Brands
Digital News Daily, Colin Kirkland - Monday, September 26, 2022
The mobile app brings brands and blue-chip NFTs into the web3 spac ...
- Will Blockchain Loyalty Programs Unlock Web3's Mass Appeal? Q&A With Moonwalk's Greg Consiglio
Digital News Daily, Colin Kirkland - Wednesday, September 21, 2022
To demystify web3 and learn what makes NFT rewards programs appealing, MediaPo ...
- Starbucks Announces Blockchain Loyalty Program
Digital News Daily, Colin Kirkland - Monday, September 12, 2022
Building off the company's successful rewards program, Starbucks Odyssey will allow custome ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Search & Performance Insider, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- Starbucks To Incorporate NFTs Into Its Rewards Program
Digital News Daily, Colin Kirkland - Monday, August 8, 2022
Starbucks, which announced plans to enter the Web3 space earlier this yea ...
- Instacart Partners With Chase To Launch Mastercard Credit Card
Search & Performance Insider, Laurie Sullivan - Friday, July 22, 2022
Instacart now offers a Mastercard Credit Card, and announced a partnership wi ...
- General Mills Launches Good Rewards Loyalty Program On Fetch Rewards App
CPG Insider, Steve Ellwanger - Friday, July 22, 2022
Residing within the Fetch app enables a single loyalty program for GM ...
- Economic Challenges Persist, But Consumers Still Spend
Search & Performance Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Preferences For Brand Loyalty Programs Reflect Economic Climate
Research Intelligencer, - Friday, July 8, 2022
Loyalty discounts on products or services are most sought by 79% ...
- Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2022
Most shoppers prefer some form of gift card personalization, with 30% ...
- 4 Ways To Renew Your Brand's Experiential Rewards
Marketing Insider, Barb Olson - Tuesday, May 31, 2022
For one, expand experiences with strategic partners whose values align with a ...
- Consumers Are Frustrated With Tools For Managing Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 17, 2022
Incisiv looks at loyalty in three retail sectors: convenience, grocery and QS ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Microsoft Talks About Future Of Advertising, Rewards Ad Unit At Elevate
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2022
Microsoft Advertising supports an audience of 1 billion people who are 1 ...
- Walmart To Launch Rewards Program Through Ibotta Performance Network
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 30, 2022
The rewards program will create digital offers on Walmart.com and the Walma ...
- Brands Revisit Ad Strategies As Inflation Leaps To 8.5%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
Rising prices cost families about $296 per month, Moody's Analytics says, forci ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- Meta Pursuing New Currency Options, Including 'Zuck Bucks'
Digital News Daily, Karlene Lukovitz - Thursday, April 7, 2022
Having been slapped down on the cryptocurrency front, Meta is moving ...
- Metaverse Alternative Will Focus On Adventure, Health & Wellness, Reward Outdoor Activity
Digital News Daily, Colin Kirkland - Monday, April 4, 2022
Outside Interactive announced plans to launch "the Outerverse," an adventure and wellness-centr ...
- 4 Ways To Renew Your Brand's Experiential Rewards
Marketing Insider, Barb Olson - Friday, February 25, 2022
For one, expand experiences with strategic partners whose values align with a ...
- Crypto is Madison Avenue's Dream Opportunity
Search & Performance Marketing Daily, Omri Argaman - Monday, February 7, 2022
The real growth opportunity for the ad industry, particularly in developed marke ...
- Why CMOs Should Explore Data Unions in 2022
MediaDailyNews, Seth Ulinski - Thursday, January 20, 2022
Cookie-free data unions will become key components to understanding the complexities ...
- Rakuten's Personalized Targeted Cash Back Offers Gain Momentum
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Rakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising a ...
- FaLaLaLaLa -- Rakuten Plays Off 12 Days Of Christmas Holiday Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Rakuten Rewards recently overhauled its visual identity, giving the brand an entire ...
- Apple iOS 15 Gets Mobile Cashback Rewards Custom-Label Extension For Merchants
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
The Apple iOS extension can be customized from Wildfire and helps merchan ...
- After 20 Years, Vivid Seats Makes Its Brand Move
Brand Insider, Steve Smith - Monday, August 16, 2021
Here at MediaPost, we have known of Vivid Seats for years. I ...