• by Colin Kirkland , Yesterday

In a move that bridges the gap between social media and QSR, Snapchat has announced a partnership with McDonald's that will invite fast-food customers to exchange their MyMcDonald's Rewards points for a free month-long subscription to Snapchat+.

Snapchat+ subscribers doubled in 2024, from 7 million paying users to 14 million. Now, the company says that it has 15 million paying subscribers, making it one of the leading subscription offerings across the social media landscape, surpassing Facebook and X, and bringing in an additional $500 million in annual revenue.

By partnering with McDonald's, the company hopes that it will be able to persuade a wider swath of users with access to pre-release and exclusive Snapchat features and eventually purchase a subscription.

Since launching MyMcDonald’s Rewards in 2021, the fast-food retailer has also amassed a significant user base of loyal customers.

According to Business Insider, at the start of this year, McDonald's had over 175 million active users of the program globally, showing a 15% growth year-over-year. The company plans on reaching 250 million active users by the end of 2027.

Like Snapchat+, McDonald’s Rewards program offers loyal users the ability to access exclusive deals, such as earning points on free meals, saving time by ordering ahead and more.

The company says this is the first time it has ever offered its customers a digital subscription service as a redeemable reward, adding that it partnered with Snapchat to “evolve its rewards program and continue building customer loyalty.”

To redeem the Snapchat+ subscription, MyMcDonald's users in the U.S. will see a Snapchat+ icon under “More Rewards” in their Rewards & Deals section of their mobile app. Users will need 1500 points to receive a code for a free month of Snapchat+. The offer will end on July 7.