Ecommerce Helps Drive Retail-Media Network Growth
- by Robert Williams , July 24, 2024
Media is becoming more transactional as shoppable features are added to advertising and content. With the continued expansion of ecommerce, retail media networks will see strong growth for the next few years, according to Omnicom Media Group.
“Marketplaces – that is, retailer aggregators like Amazon and Alibaba - will be …
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