Connected Television Ads Help To Drive Brand Interaction
- by Robert Williams , July 26, 2024
The cord-cutting phenomenon – or canceling cable or satellite service – has led to a growing share of U.S. households becoming unreachable through traditional linear television. As younger consumers choose streaming services without ever considering a multichannel video programming distributor, the role of connected television is becoming more pronounced.
“The …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
