by on Dec 9, 2:01 PM
More than half of U.S. consumers said they lost trust in a brand after unintentionally buying counterfeit products online.
by Joe Mandese on Dec 9, 12:50 PM
A study by Adthena of consumers ages 18-24 finds Gen Zers are overwhelmingly savvy about sponsored search ads, use ad blockers and have had their …
by Joe Mandese on Dec 9, 11:49 AM
For all the incursions by digital media, conventional radio continues to dominate "share of ear," especially in the ad-supported audio media marketplace. That's the finding …
by Joe Mandese on Dec 9, 8:30 AM
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts released …
by Joe Mandese on Dec 9, 8:30 AM
The consensus of Madison Avenue's leading forecasters is that the global ad economy will expand 4.5% in 2020. That's the simple average of four major …
by Joe Mandese on Dec 5, 2:41 PM
A study using innovative "chat-based" research methodology finds that nearly three in four Gen Zers are hoping for cash as a holiday gift, and this …
by Joe Mandese on Dec 5, 12:28 PM
Despite the buzz of digital payment systems, cryptocurrencies and other non-traditional forms of monetary exchange, the dominant medium for paying others remains good old-fashioned cash, …
by on Dec 5, 10:30 AM
Social media only drove 7% of visits to shopper sites, but traffic was up 76% on mobile devices and 19% on desktop computers from a …
by Joe Mandese on Dec 5, 10:16 AM
What a difference five years makes, at least in terms of how Americans "read" their favorite magazine brands. An in-depth study released today by the …
by Joe Mandese on Dec 4, 1:26 PM
Consumer loyalty programs are popular with retailers and brand marketers but are becoming less so with consumers, according to this year's findings in an ongoing …