Counterfeit Goods From Online Marketplaces Threaten Brands
- by December 9, 2019
Holiday shoppers may inadvertently buy counterfeit goods in the hunt for deals from online marketplaces including Amazon, eBay and Wish. In some cases, shoppers are actively seeking out fakes that may be unsafe or help to fund criminal enterprises, according to Incopro, a maker of brand protection software that surveyed …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
