by Joe Mandese on Dec 4, 9:16 AM
"Personalization" may now be the biggest buzzword in marketing, but it also represents a fundamental paradox, according to new insights revealed in Kantar's "2020 Media …
by Joe Mandese on Dec 3, 4:55 PM
GroupM's revised ad outlook for U.S. ad spending provides some impetus for a 2019 expansion, but reduces the scenario for 2020. This table represents the …
by Joe Mandese on Dec 3, 4:24 PM
A new eMarketer report projects Netflix and YouTube -- the sector's two largest players -- are poised to see their share erode as new players …
by on Dec 2, 3:11 PM
Incorrect online information is often associated with stores that end up shutting down, according to a study by location marketing company Uberall.
by Joe Mandese on Dec 2, 2:26 PM
As far as media debtors are concerned, most big ad agencies aren't exactly prompt when their bills come due. With the exception of Dentsu Agency …
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