Consensus Ad Outlook For 2020 = +4.5%
- by Joe Mandese @mp_joemandese, December 9, 2019
The consensus of Madison Avenue's leading
forecasters is that the global ad economy will expand 4.5% in 2020. That's the simple average of four major agency holding company outlooks, three of which are being updated this morning, including's
WPP's GroupM, IPG Mediabrands' Magna, and Publicis Media's Zenith. The fourth outlook …
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