TikTok Redefines Social Networking Among Younger Audiences

  • by December 24, 2019

Video-sharing app TikTok is helping to redefine social networking while appealing to a younger generation of mobile consumers. More than one-third (42%) of U.S. internet users ages 13 to 16 have tried out TikTok, according to a Morning Consult survey cited by eMarketer.

That reach makes TikTok as popular as …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications