Marketers Face Challenges With MTA Media Tracking

  • by December 27, 2019

While marketers have steadily adopted multi-touch attribution (MTA) to measure the effectiveness of their advertising efforts among a variety of media channels in the past few years, they still face challenges in implementing the data-intensive method of analysis.

MTA is challenging to implement, and marketers still expect to use other …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications