Marketers Steadily Increase Use of Multi-Touch Attribution for Media Insights

  • by December 26, 2019

Marketers have steadily adopted multi-touch attribution (MTA) to measure the effectiveness of their advertising efforts among a variety of media channels. The percentage of advertisers in North America that had adopted MTA methods rose to 45% this year from 41% in 2018, according to a survey by the Mobile Marketing …

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